Foundation Staff

  • Kim Perez

    President, CEO

    Kim joined The Cradle on December 1, 2016 as President and Chief Executive Officer, responsible for bolstering the organization’s capacity to continue leading the way in services for building and strengthening families for years to come. 

    She has extensive non-profit and social service experience, most recently as the Executive Director of People’s Resource Center, a non-profit in Wheaton serving low-income families. Kim spearheaded that organization's expansion and capital campaign for a new, permanent facility in Westmont to serve the low-income community in the southeast region of DuPage County.

    Prior to her 6+ years at People’s Resource Center, Kim held several leadership positions at the social services agency Lifelink. Kim spent twelve years at Lifelink and served as their Vice President of Child and Family Services. In that role she directed all the operations for the division, including Foster Care, Intact Family Services, Head Start, Healthy Families, as well as the agency’s international adoption programs.

    Originally from Iowa, Kim has a Master’s degree in social work from Loyola University Chicago. She, her husband and son reside in the Bucktown neighborhood of Chicago.

  • Sarah O´Donnell

    ‎Vice President of Development & Marketing

    Sarah joined The Cradle in March 2017 and serves as the Vice President of Development and Marketing. In her role, Sarah is responsible for the management and execution of fundraising efforts, volunteerism, public relations, marketing and brand positioning to help build and strengthen families through the support of Cradle partners and friends.

    Sarah has a comprehensive background working in the nonprofit industry and in local government. She has held development and marketing leadership roles with People’s Resource Center, Wheaton Park District, The Morton Arboretum and the Village of Algonquin. Combining her professional experiences, Sarah uses her expertise in donor development and retention, mass and social media marketing, public and private partnerships, data analysis, and creativity to advance existing and future impact strategies – especially related to children and families.

    Sarah is an alumna from George Williams College at Aurora University and has recently completed a fellowship with Community Memorial Foundation. She also serves in a volunteer leadership capacity with the West Suburban Philanthropic Network, DuPage Convention and Visitors Bureau, and Rotary Club. Sarah, her husband and daughter reside in Glen Ellyn, Illinois.

  • Heidi Bloom

    Manager of Foundation Relations and Donor Communications

    Heidi came to The Cradle Foundation in 2005 and is responsible for writing grant proposals in support of Cradle programs, as well as producing The Cradle Newsletter and Annual Report. She also assists her colleagues with editing and proofreading. One of her favorite perks of working at The Cradle is helping out in the Nursery as a fill-in Cuddler! She has held development positions with The Three Arts Club of Chicago, the Field Museum, Preservation Action (Washington, D.C.) and Northwestern University. From 1995-2003 she worked for Grand Rapids, MI-based Wolverine World Wide, Inc. in sales, merchandising and product development, including a year in the London office.

    Heidi received her B.A. in English and French from Williams College and did graduate work in Literature at Northwestern. She loves living in Evanston, going on runs along the lakefront and doing volunteer work in the arts.